This project was the semester long brief in semester 1. My idea was to bring back bum bags for Jack Wills and change the target market for the backs. Aiming at the student age, I also designed an idea for an event where the bags could be promoted. It was a British music & creativity based event for the university market.
This is the example of the poster/ leaflet below!
Promotional Poster
Above is a form of promotion on the Jack Wills website.
Form of promotion on a social network.
This was the front cover to the report I wrote for the project. Inside featured all about the product, the brand, what the bag is make from, the price, the style and look, the market segments, the promotional campaign and event.
The image above is the front cover of the press pack for the bag. Inside features a small brief introduction about the brand, about the product, the customer and the event. This is what would be sent out to buyers, journalists and press.
No comments:
Post a Comment