The examples below are from the BMW MINI promotional campaign project again in semester 1,
The event I created was competition to win a MINI. The idea was to design and create your own customized MINI. By having templates to colour in printed on a car, billboards, and accessible on the internet, participants can submit their ideas for a chance to win their design on the car.
For one of the forms of promotion, the car would be driven around busy cities on the back of an open lorry with smart printed boards that advertise the competition and the location of it so people can take part in entering.
My second form of promotion was again mobile. but instead, the car would drive the advertisement around.
The two examples above are the online forms of promotion one on Facebook and one on Youtube.
The image above is for a magazine advertisement with a template attached. I was thinking about modifying the templates into a billboard for the portfolio.
This was an example of the car in Trafalgar Square in central London.
This is the Report front cover, the contents and layout was not very appealing. This could be a suggestion to rework it for the portfolio.
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